Sales Outsourcing

Finding talented sales resources takes a lot of time and money – two things that are usually in short supply at emerging growth companies. Many “outsourced sales” firms simply help set up appointments for your sales team to follow up on, while others offer to hire and manage resources if you pay all the costs, including a management fee. Neither approach creates any new funding, nor reduces the work effort required of the entrepreneur.

FINA takes a new approach. We invest our money to hire sales resources dedicated exclusively to your business. They become natural extensions of your operation. FINA pays their salaries and we use our processes and management to help them successfully sell your solution. You generate leads and provide product training. FINA makes commissions only on what we sell. And we get paid after you get paid. Simple and affordable – two words every entrepreneur loves to hear.

Executive Management

Managing growth is challenging. There are so many priorities. Building an executive team is critical to gain credibility with customers and investors, but sometimes you just can’t afford to bring on talented resources on a full time basis.

FINA provides seasoned sales, marketing and financial executives who work side-by-side with you as an executive on your team. FINA can be brought in a project basis or engage in a longer term contract where we manage departmental day-to-day operations.

We provide leadership and knowledge from having been through some of the same growth challenges you currently face. You get all the expertise at only a portion of the cost and you gain the flexibility of moving faster.

Business Planning

Creating an idea and bringing it to life is exciting. It’s a huge challenge and can be incredibly fulfilling. Very few people are successful at doing it. And once you’ve created the product or service, taking the company to the next level usually presents another set of challenges. Developing a business plan. Creating a realistic financial model that will attract investors. Revising product positioning in the face of new competition. But who’s got time?

FINA provides business planning services that help you lay out a success plan. We’ll create a written business plan if you need it. We’ll help you hone your messaging, craft strategies and build a financial model that provides your roadmap to achieve critical milestones needed to fuel growth, whether it’s through boot strapped funding or outside capital.